Hi, I’m Tony

My name is Tony Freed and I specialize in customer activation rates optimization for SaaS products. Over the last 13 years, working with startups and enterprises, I've learned and developed techniques for quicker and more effective user onboarding and product adoption.

I will get your SaaS product on the right track to unlock at least 25% more growth.

  • Over 13 years of experience

  • Over 250 SaaS products reviewed in 2018 alone

  • Over 100 happy clients


Within only 4 months we can research and create customer activation funnels that will unlock at least 25% more growth.


Improve signup-to-payment conversion rates

Together we will create better registration and user onboarding funnels by optimizing journey maps, screens, emails and in-app communication.

We will:

  • Reduce drop-offs during registration

  • Reduce the initial (first visit) churn

  • Optimize your trial journey for better conversion


Improve product adoption

We will create proper product adoption funnels for better stickiness and higher LTV by creating the right routine, emails and in-app communication.

We will:

  • Create product usage routines.

  • Reduce first-3-month churn.

  • Increase LTV.



Day 1 Framework

If you don’t provide the best possible first experience, you might not have the second one.

Over the last 14 months, I’ve reviewed and analyzed over 300 SaaS products and interviewed numerous founders and managers. The result of this extensive work - Day 1 Framework.

Day 1 Framework is a step by step guide to effective first-time SaaS product experience. How to take a user from registration to the value realization, establish communication and set him/her for the next step.



No startup can afford bad customer activation

Unlock your growth

Growing a SaaS startup is hard. Moreover, it’s harder than ever. Cost of acquisition is up across the board, customers have more options and less patience than ever.

Yet, most companies still focusing strictly on acquisition and product features with barely any time on helping users to understand and adopt the product.

Unfortunately, that doesn't work anymore.