Hi, I’m Tony Freed

I help SaaS companies increase customer activation rates and reduce first-week churn. Let’s get your SaaS on the right track to unlock at least 25% more growth.

years of experience

SaaS products reviewed in 2018

happy clients

Let's talk about customer activation

What is it

Customer activation is the process of leading a customer from registration to the point where she feels enthusiastic about your product or service and decides that it’s worth further investment.

What I do

I help SaaS companies create effective customer activation funnels by auditing existing funnels, fixing leaks, researching customers needs and goals, and creating the most effortless “Path to Success”.

What you get

  • Lower churn

  • Better signup-to-payment conversion

  • Better product adoption, hence better usage, retention and LTV



Let’s fix your customer activation

New users drop-off during registration or don’t come back after the first login?

Let’s fix it!

  • Full customer activation audit to find and remove all the leaks

  • Customer research to understand the needs, goals and decision-making triggers

  • Behaviour analytics and flow optimisation

I will fix your customer activation rates and get your SaaS product on the right track to unlock at least 25% more growth.


Just a review please

Need a quicker solution? No problem!

What will suit you best?

  • Product/prototypes review, report with suggestions for optimisation and 60 min call

  • Full day workshop in your office - review, brainstorming, research & optimisation planning

  • Full product audit and customer research


Need an advice?

Let’s schedule a 60 minute call.

  • Registration drop-offs

  • Customer activation & user onboarding

  • Emails and in-app communication


Master Customer Activation with Tony Freed

Register to upcoming online course

Over the last 14 months, I’ve reviewed and analysed over 300 SaaS products and interviewed numerous founders and managers.

The result of this extensive work - Day 1 Framework

  • How to optimise registration

  • Path to Success - how to lead a customer to a decision making point

  • How to establish communication

and much more!