Customer Activation Workshop

Online Interactive Workshop

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I’m inviting you

SaaS owner/founders, product managers, UX designers, customer success managers.
I’m inviting you to my online interactive workshop for SaaS startups.

Improve user onboarding and product adoption, reduce churn, increase retention, signup-to-payment rates and LTV.

 

Get the playbook
from the customer activation specialist

Over 13 years of experience

Over 250 SaaS products reviewed in 2018 alone

Over 100 happy clients

 

 
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"Tony is now my guy to go for any customer onboarding and activation question."

Guy Mizinski | Co-Founder & VP Marketing at Adebly

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Get it all

Full onboarding audit

Get full user onboarding and product adoption audit before the workshop day.

30-50 pages PDF includes funnels and screen by screen review, suggestions for improvement and 1 hour video call to discuss the finding and answer your questions.

6 hours of unique content

No best practices. We will learn how to think about the problem, how to approach it and how to solve it.

  • Review activation funnels using proven techniques.

  • Create effective activation funnels including screens, emails and in-app messages.

  • Track and analyze results using the right tools and metrics

Frameworks & Checklists

Use customer activation frameworks and checklists to brainstorm ideas with your team and create effective funnels:

  • First interaction checklist

  • User onboarding emails framework

  • Product adoption framework and more

1 hour consulting

Get your 1 hour customer activation consulting video call after the workshop day to answer any of your questions.

 

Agenda

Every Tuesday from 10am to 11am.

 

Session #1

Customer Activation Theory

March 5, 2019

Proper customers activation defines customers’ success, their stickiness and loyalty to the product. Customer activation is the process of establishing relationships and making a product an integral part of customers life. Starting from registration day it may take up to 90 days to fully activate a customer.

In this session we will learn the basics of customer activation, user onboarding and product adoption including UI, funnels and communication channels.

 

 

Session #2

Funnel audit

March 12, 2019

Before we can start creating the right funnels for our customers we need to learn what’s wrong with the current ones.

In this session we will learn the basics of funnels auditing - cognitive walkthrough, UX heuristics, forms UX rules and more.

By the end of this session you will be able to analyze and review any funnel which will not only help you create better funnels but also avoid costly mistakes.

 

 

Session #3

Mentor UX Model

March 19, 2019

I’m the author of Mentor UX Model which states that every interaction with every element of your product has to lead a customer to the point of success by motivating, guiding and reducing friction.

In this session we will learn the basics of Mentor UX Model - how to motivate and guide customers, what is friction and how it can be reduces, why and how reward a customer.

 

 

Session #4

Funnel creation - First interaction

March 26, 2019

The most crucial part of any journey is the first step. Setting the right tone, creating the right impression, providing the right experience and setting up customers for success is vital for any SaaS product. First interaction is the first step of user onboarding and the defining one in customers journey.

In this session we will learn about registration funnels, first user experience, welcome emails and more.

By the end of this session you will be able to brainstorm and create effective first-time experience funnels that help customers to realize the potential of your product.

Bonus: “First Interaction” checklist - a list of requirements for a minimum viable first-time interaction funnel.

 

 

Session #5

Funnel creation - User Onboarding

April 2, 2019

The goal of user onboarding is to make sure a user realized the value of your product and start creation of ideal usage ritual. User onboarding establishes the relationship between your product and your customer. 

In this session we will learn the essentials of user onboarding including UX, funnels and communication.

By the end of this session you will be able to brainstorm and create effective user onboarding funnels that dramatically reduce churn.

Bonus: “User Onboarding Emails” framework - create effective onboarding email sequence easily using 7 step user onboarding emails framework.

 

 

Session #6

Funnel creation - Product adoption

April 9, 2019

The goal of product adoption is to make your product an integral part of customers life by creating the right usage ritual. Customers who fully adopted your product, integrated it and using it the right way have significantly lower chances to churn. Moreover, such customers usually become your best marketing channel.

In this session we will learn the essentials of product adoption including UX, funnels and communication.

By the end of this session you will be able to brainstorm and create effective journey that help customers adopt your product and make it an integral part of their life.

Bonus: “Product Adoption” framework - create effective product adoption journey easily by creating the right triggers for your customers..

 

Only 15 seats per class

The only way to provide value is to make it as personal as possible.
That’s why I limit the group to 15 participants.

 

$200 off!

Register before February 24, 2019

 
CA Workshop - EST
290.00 490.00

Every Tuesday at 10am EST

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CA Workshop - PST
290.00 490.00

Every Tuesday at 10am PST

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CA Workshop - UTC
290.00 490.00

Every Tuesday at 10am UTC

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